Why SEO is NOT Important for Blogs

Blogging is about creating a continual steady stream of information and building your blog as a source of information related to your market.

Other then the traditional SEO functions such as SEF URLs, post titles, relevant content and auto-populated description tags there is little importance in keyword stuffing meta tags or any other ‘traditional’ technique of optimizing a website. Any blog design should already include a number of the beneficial aspects of SEO including H tags as the basis of your individual post page titles as well as any post information that you include.

Because blogs do not primarily focus on building exposure for a single post or page SEO aspects such as keyword density and such simply lose their overall value. If you are creating articles about relevant topics you are most likely naturally including keyword rich content so the focus of your blog becomes more about writing articles on interesting topics and utilizing social media avenues such as social bookmarking sites to increase the exposure of your blog posts and link popularity of your blog on a whole.

Technically you could consider optimizing the main category pages of your blog, but again, optimization on a page by page basis is not the focus of the blog itself as streamlining your blogging process is gravely important as you look to post on a daily basis. SEO overall is most beneficial for static informational or product pages on a site where you are looking to increase that specific pages exposure.

In blogging and building relevant information pertaining to that page’s focus you will most likely look to expand upon the information you offer pertaining to that page whether it be news, product breakdowns, reviews or any other important topics surrounding your focus.

Blog platforms are also a very diverse and powerful platform. WordPress has extensive plugins for everything from creating a review site to building your own social media platform. Especially if you are looking to utilize your blog as a way to build link popularity and increased exposure for your ,posting and social bookmarking become the most streamlined way of accomplishing this. Since link building, in my opinion, is not a traditional aspect of SEO, no single SEO technique outweighs the fundamental reason a blog is created and why any business needs to get involved in social media with their business blog as the hub.

Any website on the other hand should have key components in place in order to target visibility in any major search engines. Contradictory to popular belief, more focus should be placed on categorization and the overall setup of your site not keyword stuffing.

Only once you have established a solid setup will the true benefits of building link popularity be seen through your website’s natural search engine listings.

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