Mundane Social Media

Mundane Social MediaIt has been some time since I have had the opportunity to post. But after some delay I wanted to share the idea of overcomming the mundane tactics of social media. If any business stops and takes a look into social media you will notice that so much is out there to be learned about your target market. a market that is ever evolving and in order to cater to the masses, you have to listed to the topics they are taking the time to talk about and share.

Anything online worth posting, is worth making unique. Todays marketing strategies concentrate solely on the most cost effective manner. Usually always resulting in regurgitated topics spread across your whole social media campaign. What is twitter without a unique tweet, but more importantly to the business tweeter, what is going to spark the interest of twitter users and followers? It is not important what people inform other of, but rather what social media is paying attention to or seeking.

A voice within social media is only worth the number of visitors that take the time to listen. Through social media you are peeking interest through an informational based medium that is not so much focused on the ROI of sales but the ROI of user loyalty, reach and return visitor. The freshness and credibility of a social media campaign can far outweigh the reach of that through conventional marketing. Important articles are shared, re-tweeted, copied, discussed and voted upon in a manner that soon will replace or be incorperated into the conventions of current search algorithms. Twitter may be a fad because of its current user limitations, however social media on a whole is shaping human / internet interaction.

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