Social Bookmarking is a key factor in becomming a part of the viral marketing conversation. If what you have to offer sparks interest, that conversation is already happening on social media platforms such as Digg, Delicious and StumbleUpon. Just as reviews were an integral part of how a company might allow customers to interact with their site, proved feedback and help drive customers to your site by allowing other consumers to provide informative purchase related information, social bookmarking helps spark the conversations that your company is interested in.
Social bookmarking services should not merely include your compaies information in these viral avenues. Become a part of the converations that other potential leads and customers have already created. Social bookmakring builds links, but also helps engrain you in the industry. Social Media platforms can easily tell you what people are interested in and help you hone in on what you can do to lead them towards what you have to offer.