Do It Yourself Search Engine Optimization
Some of the most overlooked aspects of a website, even with paid optimization programs are the following basic aspects of simple website setup that can greatly improve your ability to obtain organic search engine visibility.
Page URLs
Each aspect of your site setup adds to the marketing aspects of your website. One of the most important is how you name your pages – http://www.yourstore.com/page-name
Title tags
Don’t underestimate the importance of the title tag setup should you really want to target what you offer on a given page when completing the search engine optimization of your site. Any web platform that you want to use in the development of your site should include this. If it does not, require your developer to implement search engine friendly page URLs.
Web Content
Search engines read content hence your pages should reaffirm what you want to be listed under.
Product Categorization
The way in which you categorize your site can have one of the biggest impacts on increasing your site’s relevance to individually searched phrases. Products may need to be categorized by brand, type, features and more in order to target the ways customers are searching for your products.
