How important are meta tags?

Meta tags have importance, but think of them more so as a foundation then overall way to help market a site. Any professionally setup site is going to have a solid foundation including meta tags. In marketing an online business it solely comes down to two things, knowledge and time. You as a business owner should find out what is beneficial in marketing a site, and what will help your business obtain those beneficial aspects. Meta tags are simply help in creating relevance / reaffirmation of what you offer. From my experience yahoo can certainly show more results from the simple setup of meta tags.

More important in so many ways is content. What you offer literally has to be placed within the content on a site. Content can be much more expansive and descriptive reaffirming or communicating what you offer. The main assumption in the idea of content is that by adding product names and descriptions your site has ‘content’. Content should actually be something that is unique. Your and every other site online potentially has the same product names / descriptions in your market.

With proper setup including categorization, page names, meta tags and content you will simply have a solid foundation creating relevance for your site and merely the proper implementation of a competitive e-commence website. At this point you are ready for avenues of online marketing.

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