There are very fundamental differences between social bookmarking and social networking sites. Depending on the stage of your businesses development and marketing focus it can be extremely important to understand these differences and perhaps, delegate your time accordingly.
This social media avenue is based on the concept of information sharing through unique rating systems that allow users to suggest articles which then can continue to be ranked according to the number of other users of a social bookmarking site whom also share or suggest the article. The idea is simple and works so eliquiently becuase users have an influence on the way information is shared, commented and have a voice within the social bookmarking community. Social bookmarking sites quickly become the center of information networking.
Social bookmarking can be best suited for sharing information and building links back to an information source as you continue to post and allow users to spread the word throughout social bookmarking sites. It allows you to interact with users understand popular topics and build a voice for your business.
Social networks on the other hand rely more solely on the connections and sharing people do within the social networking community. although many have begun implementing the function ofsyndicating RSS feeds and posting information within your profile, social networking sites are more person oriented. Social networking sites concentrate more so networking and following people rather then topics. As apposed to centralizing on a vatgory of information and articles posted within that category users network amongst eachother and share information once linked together within the social site.
Social Networks are best suited for obtaining loyal followers whom want to stay up to date with the happenings of your social networking profile. This connection can sometimes be much harder to make although you form a more direct relationship with users because you are now connected to their profile through the networking connection.