Social Bookmarking vs. Social Networking

There are very fundamental differences between social bookmarking and social networking sites. Depending on the stage of your businesses development and marketing focus it can be extremely important to understand these differences and perhaps, delegate your time accordingly.

Social Bookmarking

This social media avenue is based on the concept of information sharing through unique rating systems that allow users to suggest articles which then can continue to be ranked according to the number of other users of a social bookmarking site whom also share or suggest the article. The idea is simple and works so eliquiently becuase users have an influence on the way information is shared, commented and have a voice within the social bookmarking community. Social bookmarking sites quickly become the center of information networking.

Social bookmarking can be best suited for sharing information and building links back to an information source as you continue to post and allow users to spread the word throughout social bookmarking sites. It allows you to interact with users understand popular topics and build a voice for your business.

Social Networking

Social networks on the other hand rely more solely on the connections and sharing people do within the social networking community. although many have begun implementing the function ofsyndicating RSS feeds and posting information within your profile, social networking sites are more person oriented. Social networking sites concentrate more so networking and following people rather then topics. As apposed to centralizing on a vatgory of information and articles posted within that category users network amongst eachother and share information once linked together within the social site.

Social Networks are best suited for obtaining loyal followers whom want to stay up to date with the happenings of your social networking profile. This connection can sometimes be much harder to make although you form a more direct relationship with users because you are now connected to their profile through the networking connection.

Mundane Social Media

Mundane Social MediaIt has been some time since I have had the opportunity to post. But after some delay I wanted to share the idea of overcomming the mundane tactics of social media. If any business stops and takes a look into social media you will notice that so much is out there to be learned about your target market. a market that is ever evolving and in order to cater to the masses, you have to listed to the topics they are taking the time to talk about and share.

Anything online worth posting, is worth making unique. Todays marketing strategies concentrate solely on the most cost effective manner. Usually always resulting in regurgitated topics spread across your whole social media campaign. What is twitter without a unique tweet, but more importantly to the business tweeter, what is going to spark the interest of twitter users and followers? It is not important what people inform other of, but rather what social media is paying attention to or seeking.

A voice within social media is only worth the number of visitors that take the time to listen. Through social media you are peeking interest through an informational based medium that is not so much focused on the ROI of sales but the ROI of user loyalty, reach and return visitor. The freshness and credibility of a social media campaign can far outweigh the reach of that through conventional marketing. Important articles are shared, re-tweeted, copied, discussed and voted upon in a manner that soon will replace or be incorperated into the conventions of current search algorithms. Twitter may be a fad because of its current user limitations, however social media on a whole is shaping human / internet interaction.

Utilize Viral Marketing

With the implementation of information into your business, social media, or social bookmarking sites allow you the opportunity to share.

What is Viral Marketing?

Viral marketing can simply be broken down to word of mouth marketing online. Allowing others to share, and promote your business. And although the information on your blog should not be utilized to directly sell, you know have the opportunity to be in front of a much larger audience now that you offer information related to your market as well.

You don’t necessarily just want to add information and wait for it to gain importance and help promote your business. Social bookmarking sites allow blogs, for example, to share information. It is that simple. So your reviews, comparisons, articles etc. have the opportunity to build your blogs link popularity and be shared on huge existing networks. Build link popularity through the social media sites and capture readers attention with great articles all while increasing the importance and exposure of your business. Certainly seems like a solid foundation for success.

How to Properly Implement a Business Blog

If you have decided that information is important for your business and you want to utilize that information to help market your website, the most crucial factor in this method of online marketings success is going to be the setup. First you have to decide if the blog is going to be setup internally, on your main sites domain or if it is going to be utilized to create a network and build your businesses link popularity.

Just like a website, there are going to be key factors that you want to make sure are implemented. Your blog should have search engine friendly page names, title tags etc. so as you are building your businesses information source you are doing so in a beneficial way.

The Concept is Simple

If there is relevant information related to your business, you should offer that information on your business blog. Categorize your information, continue to post on a regular basis and link from your articles utilizing pertinent / relevant keywords. One major reason for utilizing a blog to build link popularity is that you are able to obtain inbound links with specific keyword phrases related to your business. So not only do your control the information source, you are also able to link exact keywords that you want to help promote for your business from relevant information.

You have now accomplished creating an information source, where even people just performing research may now be able to find your business as well. Obvious the information you offer is going to directly relate to how successful your blog is but smart business owners will understand that continuing to build the blog as an information source is going to create a reason for the search engines to continue to index their blog, which links to their website, and more and more information and links are being built related to their business.

Link Popularity – Informational Sites

knowledgeCreating and starting informational sites are a great way to create inbound links and you are creating them from relevant information and potentially a huge information source. I recommend this method over all forms of marketing.

You may not want to incorporate loads of information on a product website but adding information to a business blog with a solid structure and proper setup can certainly create a lot of inbound links.

I recommend this method over any other link building strategy for the following reasons.

  • You have control over the information
  • You are seeing visibility infront of readers just looking for information that your website would have not otherwise captured
  • You have multiple sites / avenues to capture traffic

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