Utilize Viral Marketing

With the implementation of information into your business, social media, or social bookmarking sites allow you the opportunity to share.

What is Viral Marketing?

Viral marketing can simply be broken down to word of mouth marketing online. Allowing others to share, and promote your business. And although the information on your blog should not be utilized to directly sell, you know have the opportunity to be in front of a much larger audience now that you offer information related to your market as well.

You don’t necessarily just want to add information and wait for it to gain importance and help promote your business. Social bookmarking sites allow blogs, for example, to share information. It is that simple. So your reviews, comparisons, articles etc. have the opportunity to build your blogs link popularity and be shared on huge existing networks. Build link popularity through the social media sites and capture readers attention with great articles all while increasing the importance and exposure of your business. Certainly seems like a solid foundation for success.

How to Properly Implement a Business Blog

If you have decided that information is important for your business and you want to utilize that information to help market your website, the most crucial factor in this method of online marketings success is going to be the setup. First you have to decide if the blog is going to be setup internally, on your main sites domain or if it is going to be utilized to create a network and build your businesses link popularity.

Just like a website, there are going to be key factors that you want to make sure are implemented. Your blog should have search engine friendly page names, title tags etc. so as you are building your businesses information source you are doing so in a beneficial way.

The Concept is Simple

If there is relevant information related to your business, you should offer that information on your business blog. Categorize your information, continue to post on a regular basis and link from your articles utilizing pertinent / relevant keywords. One major reason for utilizing a blog to build link popularity is that you are able to obtain inbound links with specific keyword phrases related to your business. So not only do your control the information source, you are also able to link exact keywords that you want to help promote for your business from relevant information.

You have now accomplished creating an information source, where even people just performing research may now be able to find your business as well. Obvious the information you offer is going to directly relate to how successful your blog is but smart business owners will understand that continuing to build the blog as an information source is going to create a reason for the search engines to continue to index their blog, which links to their website, and more and more information and links are being built related to their business.

How should I market an Online Business?

First you have to figure out what you are trying to accomplish and make sure that the setup caters to your marketing goals. A successful marketing campaign has so much to do with a sites setup. If you are wanting to market your website and accomplish natural listings within the search engines, you are going to want to stay competitive, and are going to want to continually increase the importance of your site.

More importantly business owners continually overlook the fact that so many online users are looking for information. And information related to their business, industry, or market. In order to gain constant importance you are going to want your site to continue to expand with information and other sites linking to yours. Why not use all of this potential information to help promote your business? Depending on your market there is an unlimited information for you to share with your customers and build credibility, or establish your business through information including reviews, comparisons, news, history, how-to’s etc.  In fact, if you have an online business that does not offer this information, another site, another source is taking your visitors and seeing more exposure.

In my opinion, there is not more effective way of marketing then by combining content and link popularity. In any market you are going to want to establish a network of information. You can decide what information is contained on your businesses main website and what information to post to your business blog. In building a business blog as a source of information you are accomplishing consistent importance through content, and constant link popularity.

Link Popularity – Link Exchange

link exchange

Let me first explain the concept of the general link exchange between websites:

Contact Established, Relevant websites, and request to exchange links.

This is a pretty straight forward explanation on how a link exchange happens. You contact the business or website owner, most likely sites that have good placement themselves within the search engines. These sites should be relevant so the information etc. relates / ties to your website. Through this contact you request to exchange links.

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Link Popularity – Informational Sites

knowledgeCreating and starting informational sites are a great way to create inbound links and you are creating them from relevant information and potentially a huge information source. I recommend this method over all forms of marketing.

You may not want to incorporate loads of information on a product website but adding information to a business blog with a solid structure and proper setup can certainly create a lot of inbound links.

I recommend this method over any other link building strategy for the following reasons.

  • You have control over the information
  • You are seeing visibility infront of readers just looking for information that your website would have not otherwise captured
  • You have multiple sites / avenues to capture traffic

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How to build link popularity?

building linksThere are many ways to build link popularity for a business so I want to focus on the key areas of how they work. I try to keep any topics informational so you as a business owner can decide whether or not it is going to be beneficial or is right for your business. You can do many things online from building a website that may hinder your overall ability to be successful so doing things effectively and correct is important.

Unless I have otherwise forgot a specific way of creating links most will fall under a one of the following methods:

  • Link Exchange
    • Exchanging links means having to contact website owners and getting them to willingly add your site to their ‘recommended sites’ / links page and is mainly a waste of time.
  • Directories /Shopping Malls
    • How do you justify weeding through the endless lists of other sites? But is it worth the link.
  • Networking – Blogging
    • A great way to become a voice in the world of readers / potential customers interested in information related to your business, credibility anyone?
  • Article submissions
    • I lump this together with many forms of submitting articles to be distributed including press releases and directory articles but what is the exposure of this for of promoting?
  • Informational Sites
    • Creating an interlinking ‘network’ of sites related and controlled all by the business owner. Can you say recipe for success? With web 2.0 being talked about so much, don’t you think it is time for your business to upgrade how and who you are reaching?